From June 25-29, 2025, the VIETBUILD HO CHI MINH 2025 – Vietnam's largest and most prestigious International Construction, Building Materials & Decoration Exhibition – grandly commenced at the SKYEXPO International Exhibition Center in Ho Chi Minh City. Co-organized by the Ministry of Construction of Vietnam and VIETBUILD, this second edition of the exhibition gathered industry leaders worldwide.

As a global leader in eco-friendly coatings, WISELY showcased a range of innovative products, offering advanced solutions for architectural decoration in the Southeast Asian market.

Amid the steady advancement of its globalization strategy and in-depth cultivation of the Southeast Asian market, WISELY Eco-Coatings has achieved remarkable results, with particularly outstanding performance in Vietnam's aluminum profile market. This exhibition brought together over 2,000 renowned brands from China, Russia, Japan, India, Thailand, Indonesia and other countries.

WISELY has always placed technological innovation at the core of its development, having accumulated over 100 patents. Our proprietary technologies—including zero-VOC, zero-formaldehyde powder coatings featuring "easy-clean, diffuse-reflection, super-weatherability, and impact-resistance"—along with marine anti-corrosion/anti-fouling coatings, cutting-edge specialty materials, magnetized aqueous nano-ceramic coatings, and eco-efficient nano-self-cleaning coatings, define our five major product domains.

These innovations expand the possibilities of coatings, not only meeting market demands for personalized, high-quality finishes but also transforming surfaces into cultural canvases that express individuality. By infusing products with artistic value and enhanced functionality, WISELY delivers unmatched market competitiveness and premium added value.

Having established a thriving presence across Southeast Asia, WISELY now advances decisively toward global expansion, exploring untapped potential in international markets. Through continuous technological evolution, service excellence, multilateral partnerships, and resilient supply chain networks, we deliver high-performance, low-carbon coating solutions worldwide—showcasing China’s innovation and setting new industry benchmarks.